Digital Product & Business Model
Developing a new digital product or service requires more than just a moment of creativity. It involves a rigorous process that is closely aligned with your customers, addressing their problems and desires to create solutions. A successful digital innovation is a product or service that leverages digital technology and uses a novel approach to solve a relevant customer problem.
However, even the best ideas can struggle to succeed in the market without a viable business model behind them. Therefore, it's important to think about the business concept early on, alongside all the creativity in development. It's crucial to understand what customers are willing to pay for and how, for example, alternative revenue models can ensure the economic viability of the business model. It also involves understanding how to leverage the strengths of your own company and work effectively with internal stakeholders.
Special focus should be given to customer centricity, connectivity, simplicity, or the renewal of infrastructures in the context of the cloud.