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Digital Product & Business Model
Developing a new digital product or service requires more than just a moment of creativity. It involves a rigorous process that is closely aligned with your customers, addressing their problems and desires to create solutions. A successful digital innovation is a product or service that leverages digital technology and uses a novel approach to solve a relevant customer problem.
However, even the best ideas can struggle to succeed in the market without a viable business model behind them. Therefore, it's important to think about the business concept early on, alongside all the creativity in development. It's crucial to understand what customers are willing to pay for and how, for example, alternative revenue models can ensure the economic viability of the business model. It also involves understanding how to leverage the strengths of your own company and work effectively with internal stakeholders.
Special focus should be given to customer centricity, connectivity, simplicity, or the renewal of infrastructures in the context of the cloud.
In our digitalized world, digital products are becoming increasingly important. Even physical products must integrate digital components to stay relevant in the future. We focus on clear customer benefits and a viable business model, not on blind digitalization activism.
Which problem do we solve?
- Customer-Centricity: Real customer problems are placed at the center of our process.
- Profitability: We develop sustainable business models, avoiding frivolities.
- Technology Understanding: Digital technologies are purposefully utilized to create value.
We specifically cater to business unit, product, and P&L managers responsible for "Digital Products" or those looking to enhance physical products with digital components, as well as the Chief Digital Officer (CDO).
Innovation is not a matter of chance, but the outcome of clear structures and dynamic processes. With 'CDO Advisory', we combine these elements to transform your company's portfolio in a targeted and effective way.
Felix Hesse | CDO Advisory 4C GROUP
Success Factors
- Focus on feasible innovations with a viable business model.
- Many years of experience in the (further) development of digital, networked and sustainable innovations.
- Methodological and technical expertise in leading targeted workshops to generate customer-centric ideas.
- Extensive industry and market knowledge to guide meaningful prioritization of ideas.
- Expertise in evaluating meaningful use of new technologies.
Our Approach
Idea Generation
Developing personas and mapping out the customer journey assist in analyzing target audiences and help identify actual customer problems. From this, a customer profile can be defined, which serves as a reference basis for innovation development
Detailing and Prioritization
Functional description of selected features (e.g., sketches, user stories). Development of prototypes and clickable dummies to conduct initial functional and technical validations. User research and testing to gather customer feedback and verify market fit.
Environmental and Market Analysis
Market analysis and segmentation, including competitive analysis, to define market positioning. A special focus is placed on deriving a unique value proposition and developing a product/service vision. Refining the customer journey for the innovation.
Business Model Development
Further development and validation of innovation scenarios with the Business Model Canvas. Development of a feature roadmap using, for example, the Kano model. Quantitative business case analysis to provide a decision-making template suitable for management.
Client Testimonials
"4C GROUP and the digital business team around Felix Hesse supported us in developing new growth areas in the shortest possible time and preparing them "investor-friendly". What I really appreciate about the collaboration is their intuition for new technologies and trends as well as the derivation of customer-centric use cases, paired with pragmatic implementation competence - which is especially crucial for us as a startup. In addition, 4C acts as a strategic partner for us in the expansion of the API platform. Here we benefit greatly from their innovative character and implementation excellence in the corporate environment."
Werner Kräutlein, CEO and founder WechselGott GmbH
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We would like to point out that this website only offers a limited insight into our services. Our expertise and range of services cannot be fully represented on this platform. For individual advice and to address your specific concerns in the best possible way, we cordially invite you to contact us directly so that we can offer you tailor-made solutions.
Thank you for your trust. We look forward to hearing from you.
