A digital strategy is pivotal for a successful digital transformation, defining specific goals that largely depend on the company's digital maturity. Digital Localization examines this maturity level, incorporating market developments and trends into the analysis to inspire new approaches for the business model. The resulting digital strategy includes not only new digital services but also an implementation plan for existing operations. Critical elements are customer focus, changes in culture and leadership, and the adoption of new methods and tools to implement digitalization as a profound cultural change beyond mere technical transition. The digital strategy should be closely linked to the corporate strategy and developed independently or integrated into the corporate strategy depending on the situation. Through three key steps, digitally relevant business areas are analyzed and evaluated for their digital "future readiness" from both an individual and holistic business model perspective.
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For our Digital Localization & Strategy, we determine the digital maturity level of the company and clearly define the digitalization goals based on the Digital Vision. This enables the digital evolution of existing business as well as new services and ensures sustainable change within the company.
Relevance:
- Clarity on the specific digital maturity of different company divisions.
- Categorization in comparison to peer groups and "Best-in-Class" benchmarks.
- Ensuring that initiatives are tailored to the company, and that the necessary skills and mindset are present for implementation.
Features:
A detailed analysis and evaluation of core areas are conducted, taking into consideration the holistic business model, the company environment, and the market including trends, technological developments, and both direct and indirect competitors. The digital maturity level is derived from the evaluation of this analysis and enables a valid assessment of the respective core areas. The digitalization strategy is aligned with both the existing products and processes in the current business as well as the development of new services.
In problem-solving, it is crucial that digitalization initiatives are applied precisely where they can most effectively engage and advance the company. It is essential to ensure that changes in processes, culture, and tools occur that are compatible with the existing structure of the company. Furthermore, the focus should be on aligning with customer needs to promote a customer-centric, connected, and sustainable business model that supports continuous digital transformation.
For your success in transformation, a tailored digital strategy is crucial. Our team provides comprehensive support, customized to meet your requirements.
Felix Hesse | CDO Advisory
Success Factors
- Incorporation of market developments and trends both within and outside the industry sector.
- Good balance between the development of existing business and new business potentials for a future-proof product and service portfolio.
- Consideration and integration of cultural changes necessary for digital transformation.
- Comprehensive examination of the customer interface and internal organization and processes.
Our Approach
Analysis & Maturity Determination
Current analysis of the company's digital-relevant areas through interviews, workshops, and independent research. The results are compared with an external perspective (e.g., through 4C market experience, coordination workshops, and benchmarking) and serve as a baseline for evaluating core areas and classifying them within the maturity model.
Derivation of Measures and Strategy Development
Creation of a final report (including "gaps", urgent areas of action, opportunities & risks) and the derivation and prioritization of targeted measures aligned with the Digital Vision, with a focus on the customer.
Client Testimonials
"The cooperation with Felix Hesse and his colleagues was extremely enriching for my team and me on several levels. The 4C GROUP combines very good methodology with a high degree of individualisation and adaptation to the needs of the client. The colleagues work very precisely, reliably and bindingly. The work results are very rich in content and consistent. They are very appreciative and accommodating, despite all their goal orientation, which makes the cooperation pleasant for all project participants. And decisive for their mission - they bring along knowledge, ideas and impulses, thus enriching the process of strategy design or the detailed preparation of a development project with important aspects of content."
Marta Steib, Head of Workstream Kanzleimanagement at DATEV eG
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