For us, an innovation is successful if it represents a novelty for the market and customers or internally for the organization & employees, is implemented on the market and accepted by customers and achieves economically measurable success. We always have this goal in mind for innovation management and bring a consistent focus on implementation.
The Innovation Roadmap serves as a framework for development. The Innovation Roadmap provides orientation in the search for ideas, selection of ideas and project evaluation, and thus the overall management of the innovation process. The focus is on developing an innovation strategy that matches the corporate strategy and a portfolio management process derived from this in the form of a stage-gate process.
