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Trend- & Technology Scouting
Trend and technology scouting is of fundamental importance for companies as it enables them to analyze the relevance and impact of current trends on their business. Our systematic monitoring and evaluation of market developments enables companies to recognize at an early stage which trends will shape their industry and how these could influence their own corporate and innovation strategy.
Through this proactive approach, we help companies to adapt to new technologies in good time in order to identify tailored opportunities for their business and derive individual use cases. At the same time, this avoids blindly following irrelevant trends.
Overview Trend- & Technology Scouting
We carry out trend-specific analyses and brainstorming sessions with the aim of deriving individual and tangible use cases for the business in order to prioritize trends and topics to be pursued further.
There is a high risk that resources will be wasted if irrelevant trends are stubbornly pursued. Focusing on relevant trends for the specific business need also increases the chance of getting involved in the relevant trends at an early stage. This allows companies to gain a decisive competitive advantage and strengthen their positioning in the market:
- Evaluation of trend and technology relevance with regard to innovation strategy, business need and strategy fit
- No market or trend research, but tailoring of relevant trends to the digitalization and innovation strategy of companies
- Derivation of individual and relevant use cases for the company's specific business model
- Further analysis, evaluation & prioritization (e.g. growth potential & technology used, business case).
What problem are we solving?
- Not all trends are relevant for every company. We support the evaluation and prioritization of trends to ensure that only the relevant and target-oriented ones are pursued
- An external perspective helps to uncover blind spots when recognizing trends and technologies and to classify them, especially with regard to your own strategy compatibility
- It is difficult to stay constantly up to date. With access to a broad network and market expertise, we can ensure that information is up to date at all times
Our product is aimed at innovation and product or business area managers to recognize future market developments early and identify innovative solutions that have the potential to create competitive advantages.
Innovation is not a matter of chance, but the outcome of clear structures and dynamic processes. With 'CDO Advisory', we combine these elements to transform your company's portfolio in a targeted and effective way.
Felix Hesse | CDO Advisory 4C GROUP
Success Factors
- It is important that the implementation of new technologies offers clear added value for the company's core competencies and long-term competitiveness and is closely aligned with strategic objectives.
- Early identification of relevant trends to meet changing market conditions
- Understanding the specific requirements and dynamics of the business sector in order to correctly assess the relevance of technologies
Our Approach
Trend Analysis & -Assessment
Current trends are identified, collected and their relevance for the specific business environment assessed. The potential impact on the company and their influence on the industry are analyzed.
Use Case Consideration
Development of specific use cases for the relevant trends. Scenarios are developed as to how these trends could be used within the company to generate added value.
Decision Recommendation
Based on the results of the previous steps, clear recommendations for action are drawn up. These help to make a well-founded decision as to whether and how the identified trends should be integrated into the corporate strategy.
Client Testimonials
"The cooperation with Felix Hesse and his colleagues was extremely enriching for my team and me on several levels. The 4C GROUP combines very good methodology with a high degree of individualisation and adaptation to the needs of the client. The colleagues work very precisely, reliably and bindingly. The work results are very rich in content and consistent. They are very appreciative and accommodating, despite all their goal orientation, which makes the cooperation pleasant for all project participants. And decisive for their mission - they bring along knowledge, ideas and impulses, thus enriching the process of strategy design or the detailed preparation of a development project with important aspects of content."
Marta Steib, Head of Workstream Kanzleimanagement at DATEV eG
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We would like to point out that this website only offers a limited insight into our services. Our expertise and range of services cannot be fully represented on this platform. For individual advice and to address your specific concerns in the best possible way, we cordially invite you to contact us directly so that we can offer you tailor-made solutions.
Thank you for your trust. We look forward to hearing from you.
