Use Case Technology-Driven Customer Journey

A Personal Finance Management Application (PFM) is being developed and introduced to drive digital transformation among customers. Introductory workshops are held prior to digital business model development to establish a common understanding of the subsequent steps.

The increasing centralization of particularly transactional tasks in controlling led to the desire to establish a Reporting Factory as a central organizational unit. Joint workshops captured existing processes and business transactions, followed by the definition of internal processes and team clusters, including setting interfaces and delineating task boundaries with departments. A roadmap was developed to guide the organizational and procedural implementation, including the employee transfer matrix.

The finance organization was structured similarly across various areas of the corporation, leading to high complexity and inconsistent reporting data. To enhance effectiveness and efficiency, a review was conducted, identifying core areas for alignment with growth objectives, including a comprehensive roadmap for initiatives and digitalization.

The previous process was conducted using Excel, based on a highly complex cost accounting system, which also served as the foundation for legal billing. The aim was to establish an integrated system where consolidation and reporting could also be incorporated.

Our agile approach following the Lean Service Creation approach integrates modern methods such as Design Thinking, Business Modeling, and Lean Startup. The goal is to enable customer-centric development and incorporate feedback from users early on.

To address the challenges of corporate planning, uniform planning methods were introduced for each business area and integrated into a modern CPM tool. This allowed for the dynamic integration of corporate planning and financial planning. A corporate-wide planning model was developed, locally customized, and implemented in two phases, accompanied by training and system testing.

Digitalization presents new opportunities for the financial industry. A company plans to introduce a Personal Financial Management (PFM) app to enhance customer loyalty and generate additional revenue. The app will help users manage their liquidity and forecast future account balances.

The monthly report creation required a significant amount of personnel in corporate controlling. After analyzing existing reports, essential information requirements were derived from the business model and conceptual report mockups were created.

With digitalization, the focus was on exploring potentials in the finance sector to communicate a clear vision and roadmap internally within regions and to the board. The aim was to outline the finance department's "Value Proposition" and define the core action areas for the next five years through a workshop series called "Digital Agenda 2025".

Together with the customer, business models were analyzed and a universally applicable analysis model was developed. Subsequently, Fit-Gap analyses were conducted and interfaces to the ERP systems of the pilot companies were implemented.

Discover how we established a global Shared Service Center and encountered challenges in its implementation, as evidenced by low satisfaction among Business Units. Learn about the measures derived to enhance satisfaction and effectiveness.

The young innovation lab faces the challenge of managing complex projects with limited resources. A performance tracking system is needed to prioritize innovation projects and measure success in an automated and resource-efficient way.