DE

Lean Service Creation

Creation of new digital services

Developing a new digital product or service takes more than a creative moment. Rather, it is a stringent process that is clearly oriented toward the customer, addresses his problems and wishes, and creates solutions for him. But in the end, even the best ideas are difficult to place successfully on the market if there is no viable business model behind them. That's why it's important to think about the business concept early on, in addition to all the creativity in development.

Our lean service creation process is based on the modern methods of design thinking and is clearly oriented toward the customer and his perspective. In addition to methodologies such as personas, value propositions and business model canvas, we also use classic tools such as customer surveys, A/B testing and the Kano model to collect user feedback as early as possible in the development process and incorporate it directly into the development.

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"The cooperation with Felix Hesse and his colleagues was extremely enriching for my team and me on several levels. The 4C GROUP combines very good methodology with a high degree of individualisation and adaptation to the needs of the client. The colleagues work very precisely, reliably and bindingly. The work results are very rich in content and consistent. They are very appreciative and accommodating, despite all their goal orientation, which makes the cooperation pleasant for all project participants. And decisive for their mission - they bring along knowledge, ideas and impulses, thus enriching the process of strategy design or the detailed preparation of a development project with important aspects of content."

Marta Steib, Leitung Workstream Kanzleimanagement at DATEV eG

Our infochart for lean service creation

Innovation delivery lifecycle

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Lean Service Creation

Our experts for lean service creation

Get in touch with us through Xing or LinkedIn

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Joerg Bassen

Senior Partner

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Hans-Martin Schneider

Senior Partner

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Felix Hesse

Manager

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