Creative - the second 4C value
Detours are sometimes better shortcuts
The shortest distance between two points is a straight line. Often, however, this is also a very rigid, unproductive route. For example, if you always drive straight ahead, you fail to notice the opportunities and support that are available on the left and the right. For us, creativity and intuition are often better navigators, since they allow new paths and better solutions to appear. Among the 4Cs that guide our work, one of the most exceptional values is creativity.